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Ecom Copy Crash Course
BUILDING YOUR FOUNDATION
Introduction (3:36)
Understanding Ecom
Before You Do Anything...
BASIC SALES, MARKETING, & COPYWRITING FUNDAMENTALS
Introduction (2:20)
The "Why" of Writing Copy
Features vs. Benefits
People Buy On Emotion, Not Logic
Write Less, Say More
Kiss Me
Get In Their World
Buy NOW, Not Later
Entertainment Runs The World
Give The People What They Want
YOUR AD COPY
Introduction + Visuals (3:23)
Hook 'Em
The Deets
The Call-To-Action
Closing Thots
YOUR WEBSITE
Introduction (3:17)
Congruency
Trust
Product Pitchers
Urgency & Scarcity
Social Proof
YOUR PRODUCT DESCRIPTIONS
Introduction (3:01)
The Hook
Short Description
Addressing Objections & Concerns
Your Call-To-Action
Closing Thoughts (For Now...) (4:08)
BONUS #1
What Now? (10:15)
Analyzing IG Ads (27:00)
Big Nate's "Troublesome Radio" Podcast Appearance - FULL Transcript
The ECCC "Cheat Sheet"
Big Nate's Big Tweets
BONUS #2
Exposing My Exact Product Page Strategy (16:32)
My "Secret" Product Page Building Tool (2:09)
Revealing One Of My Ads (5:08)
How I Find Winning Products With Facebook & AliExpress (17:46)
Basic Facebook Ads Goodies (11:42)
Niche-Picking For Dummies (15:13)
BONUS #3 - What's Changed? (2019 And Beyond)
Update (December 2018)
Importance of Website Speed
Ad Copy Changes
Why I'm Not Dropshipping In 2019
Visuals Over Everything
Wrap Up
Why Your Facebook Ads Aren't Working
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Why Your Facebook Ads Aren't Working
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